International Business Unit Hcp Lead H/F

Les missions du poste

Qui sommes-nous ?
Pierre Fabre est le 2ème laboratoire dermo-cosmétique mondial, le 2ème groupe pharmaceutique privé français et le leader des produits vendus hors prescription dans les pharmacies en France.
Son portefeuille compte plusieurs franchises médicales et marques internationales dont Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive et Pierre Fabre Oral Care.

Implanté depuis toujours en région Occitanie, fabricant plus de 95% de ses produits en France, le groupe emploie près de 10 000 collaborateurs dans le monde et distribue ses produits dans quelque 130 pays. Pierre Fabre est détenu à 86% par la Fondation Pierre Fabre, une fondation reconnue d'utilité publique, et secondairement par ses collaborateurs à travers un plan d'actionnariat salarié.

En 2021, Ecocert Environnement a évalué la démarche de responsabilité sociétale et environnementale du Groupe selon la norme ISO 26000 du développement durable et lui a attribué le niveau « Excellence ».

Pierre Fabre est reconnu comme l'un des « Meilleurs Employeurs du Monde 2021 » par Forbes. Notre groupe est classé dans le Top 6 de l'industrie cosmétique et dans le Top 7 de l'industrie pharmaceutique dans le monde. Nous sommes convaincus que notre engagement et notre passion font préserver notre indépendance et vivre notre raison d'être.

Votre mission
The International Business Unit HCP Lead H/F will report to the International DERMO COSMETIC & PERSONAL CARE BUSINESS HEAD.

Location : Lavaur, France

Main Mission :
- This position has as a key objective to improve our Dermatologists and overall Doctors recommendation of our PF portfolio products
- In order to gain market share and win in the markets, our brands need to win with the Doctors, the pharmacists/retailers and with the HCPs/Doctors. This position is all about improving the way we partner with Doctors to :
- On one side get insights and inputs from the HCPs from the markets
- On the other side, ensure that HCPs are well trained and engaged with our DCPC brands
- Strong partnership with the Medical Direction and Medical Affairs, DMPC and DCPC BU to ensure that our medical reps teams in the markets maximize the most relevant global materials developed by Global
- Whenever needed, this position will have to adapt / create assets that are relevant for the HCPs of the BUI markets, in alignment with the Global Medical teams
- This position will lead everything that is related to HCPs in the BUI region :
- Starting by the Segmentation of the HCPs. We need to ensure a consistent and coherent segmentation of Doctors across regions and markets
- Based on this Segmentation, we need to prioritize A tier of HCPs :
- Improve the quantity of visits
- Improve quality of visits
- Have a different resource allocation towards these Doctors, i.e. in regards to Congresses, interactions, and engagements
- This position will also work on maximizing PF unique competitive advantage of cross-fertilization between DCPC and MC portfolios. PF should come to the Doctors as One company, with a comprehensive portfolio of solutions for Acne, as well as Eczema - both in DCPC as well as Medicines
- The objective of this position is also to optimize the operations of our Medical Reps teams in the markets. Ensure that we have a competitive number of medical reps vs competition that work effectively and efficiently with the local HCPs
- Need to improve ways of engaging with HCPs, considering more effective and efficient ways of interacting with them (i.e. Digital platforms).
- Contents and Assets towards HCPs : Need to ensure that we have the right contents and assets to reach HCPs, assets that are relevant and of interest to HCPs. Need to plan for a calendar of assets/content to engage with HCPs throughout the year.
- Key performance indicator : Net Promoter Score / Derm recommendation levels, Market Share, Medical reps teams productivity

Qui êtes-vous ?
Experienced needed :
- Previous experience in HCP engagement / HCP Marketing in a relevant company from the industry, ideally in the DCPC and MC categories
- Previous track record of improving recommendation levels of HCPs and improving market share
- Previous experience of leading/supporting regional teams (multi-markets experience)

Skills :
- Strong collaboration skills
- Passion for wining
- Medical background, understanding of Medical environment

Nous sommes convaincus que la diversité est une source d'épanouissement, d'équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.